Originality vs Authenticity: By Joshua Swanbeck

Here’s an interesting and thought-provoking essay written by our most-talented and long-time designer, Joshua Swanbeck for creative blog, Design Assembly.

Don’t try to be original,
just try to be good.’
(Paul Rand quoting Mies Van der Rohe)

Lately I’ve been thinking a lot about that quote and the potentially overblown virtues of uniqueness. Is originality really so unimportant?  read on